This video is from our holiday outreach but we think it tells our story well...

MISSION

Promote equity, diversity, kindness, and inclusivity through the sale of beautiful earth-friendly, artist-designed t-shirts and bags; the donation of time and money; and active participation in local and national events that promote justice and kindness.

VISION

To increase our positive impact on the world every year, every month, every day, and become a world leader in the growing social enterprise movement by

• living our values
• creating beautiful high-quality, must-have products
• taking care of the earth
• seeking business partners who share our ideals
• treating our employees and business partners with kindness and fairness
• fighting for equity
• actively supporting artists and musicians
• donating 50% of our profits
• encouraging supporters and customers to become involved in protecting the earth and all the creatures who live here
• organizing and participating in community events that support our mission
• consistently walking the walk of social and environmental justice, never settling for simply talking the talk