Mission and Vision
This video is from our holiday outreach but we think it tells our story well...
Promote equality, diversity, kindness, and inclusivity through the sale of beautiful earth-friendly, artist-designed t-shirts and bags; the donation of time and money; and active participation in local and national events that promote justice and kindness.
To increase our positive impact on the world every year, every month, every day, and become a world leader in the growing social enterprise movement by
- living our values
- creating beautiful high-quality, must-have products
- taking care of the earth
- seeking business partners who share our ideals
- treating our employees and business partners with kindness and fairness
- fighting for equity
- actively supporting artists and musicians
- donating 50% of our profits
- encouraging supporters and customers to become involved in protecting the earth and all the creatures who live here
- organizing and participating in community events that support our mission
- consistently walking the walk of social and environmental justice, never settling for simply talking the talk