Our Mission

Promote equity, diversity, kindness, and inclusivity through the sale of beautiful earth-friendly, artist-designed t-shirts and bags; generous donations; and active participation in local and national events that promote justice and kindness.


  • We believe in helping people.

  • We believe in taking care of the earth.

  • We believe everyone deserves a voice.

  • We believe it is our responsibility to leave a positive footprint on the world.

  • We believe we can make a difference.



To increase our positive impact on the world every year, every month, every day, and become a world leader in the growing social enterprise movement by:

Living Our Values
Creating Beautiful High-Quality, Must-Have Products
Taking Care of the Earth
Seeking Business Partners Who Share our Ideals
Treating Our Employees and Business Partners with Kindness and Fairness
Fighting for Equity
Actively Supporting Artists and Musicians
Donating 50% of Our Profits
Encouraging Supporters and Customers to be Involved in Protecting the Earth and all the Creatures Who Live Here
Organizing and Participating in Community Events that Support Our Mission
Consistently Walking the Walk of Social and Environmental Justice, Never Settling for Simply Talking the Talk
Learn more about us